How we grew a taxi company's traffic with SEO and Google Ads
- Industry
- Taxi and airport transfers
- Location
- Umag, Istria
- Service
- SEO + Google Ads campaigns
- Duration
- 4+ months, ongoing
What needed solving.
A taxi and transfer company in Umag had a site that barely brought any traffic, two or three views a day, with no measurement and no ads that worked. Local Maps results and larger aggregators were taking the clicks. The goal was a steady flow of calls and WhatsApp enquiries through the season, in several languages, since guests come from Germany, Italy and Slovenia.
What we built.
We fixed technical SEO: hreflang for six languages, structured data, clean canonicals and speed. We wrote and optimized content for what guests actually search (taxi Umag, airport transfers, routes and prices) and added FAQ and schema for richer search results. In parallel we set up Google Ads campaigns with the right keywords and negatives, GA4 and Google Consent Mode v2. The key step: we set up conversion tracking (call, WhatsApp and form) so every enquiry is measured, not just clicks.
- Google Search Console
- Google Ads
- GA4
- Consent Mode v2
- Schema.org
- Hreflang
- Call, WhatsApp-click and form tracking as conversions
- Consent Mode v2 so Ads and GA4 work correctly and with consent
- Structured data and FAQ for richer search results
- Hreflang and canonicals for clean indexing across six languages
“A site that used to get two views a day now brings steady calls and WhatsApp enquiries through the season, and in six languages.”
Selected example · SEO + Google Ads
Lessons that feed the next project.
- 01
For local services, measuring calls and messages matters more than raw clicks
- 02
SEO and Google Ads work faster together than either alone, ads cover while SEO grows
- 03
Multilingual optimization unlocks markets the competition ignores
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Ready to talk?Send an enquiry
A short conversation about your business. After the conversation we agree on the documentation phase and an initial proposal, before any code is written.