Anchor price on a webshop: both reference days

What an anchor price is and when it starts

An anchor price is what an item cost on one prescribed day, shown next to today's price so the buyer sees two points instead of one.

The obligation comes from two Croatian government decisions published in NN 101/2026 on 11.9.2026., applying from 1 October 2026 to all retail and services sold to consumers. Online retail counts, so webshops are not exempt.

• Fine for a company: 3.000 do 30.000 €
• Fine for the responsible person: 1.000 do 4.000 €

Two reference days, not one

The decision sets two reference days depending on what is sold.

A store selling both cosmetics and small appliances needs both days at once, in the same store and the same price list. A tool that knows only one date does not do the job.

For 2.5.2025. no store has its own snapshot, since the day is long past. That value can only come from an existing record, so import is the main route, not a side feature.

Setting which day applies to which products

It is handled by a product category rule; subcategories inherit it, and individual products can override.

• The plugin proposes categories that look like the first group by name; you confirm them.
• Subcategories inherit the parent rule.
• A single product can carry an exception that overrides the rule.
• The admin shows how many products fall under each day.

Where the value comes from

The plugin records the source of every anchor price: its own snapshot, an import, or aggregation from variations.

A product with none of those has no anchor price and nothing is printed.

Import and manual entry

One row per product; the third column is an optional day, which covers a catalogue spanning both groups.

SKU;PRICE;DAY
KOZ-001;29.90;2025-05-02
ELE-114;139.00;2026-09-10
HRA-007;7.20

How it looks in the store

The default wording follows the example in the decision itself.

Current price: €25.00
Anchor price (2.5.2025.): €29.90
Lowest price in the last 30 days: €24.50

Which day applies to what